Website Design & Branding
Drive the growth of the clean skincare & beauty brand by blending company strategy, customer needs, and brand goals to create a holistic visual brand experience. Supervised a platform migration to Shopify, identifying key deliverables and serving as the point of contact for vendors, agencies, sales, and operational team members. Oversee all e-commerce day-to-day creative operations including new product launches and creative promotional content.
David Tutera Brand Wedding Invitations
Spearheaded creative design for David Tutera personalized wedding invitation suites, in partnership with Gartner Studios for Michaels e-commerce. Directed the launch of the 18 design assortments, driving revenue growth.
Branding & Packaging for Beauty & Skin Care
Elevate the brand’s presence by creating new logos, packaging, style guides, and marketing collateral.
Catalog Design
Creative direction and design of Direct Mail and Digital Catalogs.
Seasonal Style Guides
Illustrated seasonal style guides, based on competitive analysis and trend forecasting. Style guide development featuring hand painted watercolor illustrations, patterns, and graphic design sentiments.
Stationery Product Design
Illustration, graphic design, hand lettering, and product design of a line of Darice stationery products for wholesale and retail accounts.
Target Valentine Boxes
Product development for Target Spritz Valentine Boxes. Features photo retouching and illustration.
Conceptual Bath Decor Line
Branding, Mood Boards, Style Guide Creation and Product Design created for a Bath Decor sales pitch.
Spatula Surface Pattern Illustration
Illustrated and created surface pattern for spatulas for Sur La Table.
Branding of David Tutera for Dollar General
Designed Dollar General exclusive branding for David Tutera. Partnered with the sales team in obtaining the business by creating visual merchandising concepts and marketing presentations.
Branding for Beauty & Skin Care Company
Creative Director for skin care company leading a complete re-brand.
Designed logo style guide, packaging, photo art direction, invitation for launch party, and website.
Designed logo style guide, packaging, photo art direction, invitation for launch party, and website.
Print Ads & Direct Mail
Creative Director for skin care company creating print ads and direct mail postcards.
Social Media & Email Campaigns
Creative direction and design of social media and consumer emails.
Tradeshow Signage & Email
Creative direction and design for Wedding MBA tradeshow booth for the Darice David Tutera brand.
Designed supplemental Email Blast and catalog to promote the brand.
Designed supplemental Email Blast and catalog to promote the brand.
David Tutera Wedding Product Design
Creative directed, Illustrated, and designed products for Michaels under David Tutera License in partnership with Darice.
David Tutera Branding
Designed David Tutera Bridal Collection brand from conception to production.
Illustration for Ross sketchbook covers
Painted watercolor, ink, and graphic design of sketchbook covers for Ross Stores.
Sticker Transfers & Stencils for Dollar Tree
Illustration, Surface Pattern and product design of a line of farmhouse inspired products for Dollar Tree.